Yell today announced its App is available on the App Store. The App enables iPhone users to quickly and easily locate the more than two million UK local businesses available on

iPhone users can also choose a particular area to search, or be automatically positioned in their current location using the iPhone’s GPS functionality, helping them to quickly find surrounding local businesses.

Matthew Bottomley, director of new media product marketing, for Yell in the UK, said: “The iPhone is a highly innovative product. We are constantly looking for new ways to connect local businesses with new customers, so putting on the iPhone is a natural thing for us to do.”

“We’re delighted that iPhone users agree – the viral take up was fantastic and resulted in the App being the number three free download within days of launch. It just goes to show how relevant local classified search remains in today’s fast moving lifestyles.”

The iPhone App is available for free from the App Store on iPhone and iPod touch or at

To find out more information about’s mobile services, visit on a pc, or using a mobile web browser.




Demelza Fryer-Saxby

Tel: 0118 9506977

Mobile: 0783 4893174

email: demelza.fryer-saxby[at]yellgroup[dot]com

Notes to editors: will offer all of its mobile services free of charge to users. Standard network charges will apply and will vary dependent on individual providers and tariff packages.

Yell’s new iPhone App should only be accessed and used by, or with the permission of the mobile phone bill payer.

In accordance with UK laws, should not be used whilst driving.

Restrictions and conditions apply.


Launched in 1996, is a leading local search engine and major online advertising medium for UK businesses. provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.’s database of over two million UK business listings including 215,000

searchable advertisers (June 2009) can be accessed via the web site ( and mobile channels including JAVA™ and WAP services. provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal address book facility to keep a record of regularly used businesses. is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, and 118 24 7; in the US, Yellow Book and; and in Spain, Paginas Amarillas and All these brands are trademarks.

Yell's online image library, containing product shots and logos can be found at:

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Nicky Denovan
Tel: +44 7747 017654