The Ultimate Marketing Alliance

The Ultimate Marketing Alliance

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Description: The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than a one-time purchase by a consumer that wants to try the new flavor of the month. Energy must therefore be put into understanding this consumer group better.

Author: Per E Åsberg, Nepa AB (Fellow) | Visits: 1641 | Page Views: 1643
Domain:  High Tech Category: Business Subcategory: Marketing Tips 
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Maxims of Tech: Rules of Engagement for a Fast Changing Environment