Electronics Home»Presentations/Papers»

The Ultimate Marketing Alliance, Electronics

The Ultimate Marketing Alliance

The Ultimate Marketing Alliance

Loading Social Plug-ins...
Save to myLibrary Post page as Slide Download PDF
Go to Page # Page of 3
Page(s): 1 2 3

Description: The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than a one-time purchase by a consumer that wants to try the new flavor of the month. Energy must therefore be put into understanding this consumer group better.

Author: Per E Åsberg, Nepa AB (Fellow) | Visits: 1561 | Page Views: 1563
Domain:  High Tech Category: Business Subcategory: Marketing Tips 
Upload Date:
Short URL: http://electronics.wesrch.com/pdfEL1GP95ZUAHXU


px *        px *

* Default width and height in pixels. Change it to your required dimensions.