Electronics Home»Papers»

The Ultimate Marketing Alliance, High Tech

The Ultimate Marketing Alliance The Ultimate Marketing Alliance

The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than a one-time purchase by a consumer that wants to try the new flavor of the month. Energy must therefore be put into understanding this consumer group better.

Save to myLibrary Save this page Post page as Slide Download PDF
Go to Page #  [ View Slideshow ] Page of 3
Page(s): 1 2 3
If you see a loading image, please wait or try again by refreshing this page after sometime. Note : Best viewed in FF3 or above, IE7 or above
Important Tags: 

marketing and market research, 

consumer panel network, 

alternative marketing activities, 

economics, 

Author: Per E Åsberg, Nepa AB (Fellow) | Visits: 1109 | Page Views: 1116
 
Domain:  High Tech Category: Business Subcategory: Marketing Tips 
Upload Date: 18th-Mar-2010  Click On Above Link To See More
Recent Papers


 Members having similar interests like you
similarinterests members Palmer
 USA
    
Short URL: http://electronics.wesrch.com/pdfEL1GP95ZUAHXU
 
Click our Sponsors
 
Close

Please log-in to continue without interruption

Keep me Signed In

Forgot password?

Not a Member?

Register Now to return to the page you were viewing and continue using weSRCH.com without interruption.

- IT'S FREE!

Why be a Member?
  • Create a custom profile for e-mail updates on new papers and newsfeed

    a) Select just the topics you're interested and the update frequency

  • Save newsfeed links from weSRCH.com\mobile for later review

    a) Let's face it, 3G sucks ... bandwidth-wise ...

    i) Who wants to wait for full internet pages when they're mobile.

    b) This feature shows all the headlines in your field with minimal wait.

    c) Save any link to your personal library for later review when you have a high bandwidth connection. We call it myLibrary.

    d) You can even put e-mail alerts for your own keywords.

  • Easy forwarding of papers to your colleagues.

    a) Use myContacts to create connections with other weSRCH members.

    b) Use myAddressbook to store colleague's e-mail addresses for quick forwarding.

  • Post your own papers and news releases for free.

    a) Use myLibrary to manage them.